I design systems people trust, especially when they break.

I design systems people trust, especially when they break.

With a decade in healthcare and optical care, I specialize in UX, Service Design, and Systems Thinking. I build experiences across B2B2C that connect people, processes, and products into solutions that work for humans, not just perfect scenarios.

With a decade in healthcare and optical care, I specialize in UX, Service Design, and Systems Thinking. I build experiences across B2B2C that connect people, processes, and products into solutions that work for humans, not just perfect scenarios.

With a decade in healthcare and optical care, I specialize in UX, Service Design, and Systems Thinking. I build experiences across B2B2C that connect people, processes, and products into solutions that work for humans, not just perfect scenarios.

Companies I've worked with

Companies I've worked with

Big Red Studios

Big Red Studios

Collective

Collective

Featured Works

Featured Works

What happens when a company keeps remaking glasses without asking why?

What happens when a company keeps remaking glasses without asking why?

Service Design

Service Design

Customer Facing

Customer Facing

Internal Processes

Internal Processes

Healthcare

Healthcare

Optical

Optical

B2B2C

B2B2C

View project

View project

What happens when internal teams check 3 places to answer one question?

What happens when internal teams check 3 places to answer one question?

Internal Tools

Internal Tools

Service Design

Service Design

UX Research

UX Research

Healthcare

Healthcare

Workflow Optimization

Workflow Optimization

View project

View project

How is Purchasing Eyewear a Service and UX Experience?

How is Purchasing Eyewear a Service and UX Experience?

Service Design

Service Design

UX Design

UX Design

Healthcare

Healthcare

Optical

Optical

Retail Experience

Retail Experience

Coming Soon

Coming Soon

See All Case Studies

See All Case Studies

Kind words from people I've worked with

Cynthia Spitalny

Chief Marketing Officer

Former @ XP Health

Gaozong is an absolute breath of fresh air, with a truly dynamic skill set. She was incredible at understanding a customer journey and honing into various pieces of how to leverage/improve/optimize that experience.

Gaozong worked directly with me on a social impact project as well and was so wonderful as am ambassador to our org but more importantly with the children and communities we were serving. She has an acute business sense and yet brings wide depth and breadth of other skills beyond what you see on her resume. A true gem to have in anyone's org!

Umutkağan Durğut

Head Product Designer

@ DSALTA

Working with Gaozong is genuinely inspiring. Her hunger to learn, limitless curiosity, and ability to think far outside the usual norms of our industry consistently opens up new creative directions for our projects. She approaches design without fear or hesitation.

Gaozong is someone who’s ready to outwork anyone to prove herself, but what makes this even more impactful is how deeply this drive is rooted in her desire to grow. Her storytelling sensibility and user-focused creative thinking are the qualities I admire most.

On top of all that, even in tough moments where we felt stuck, her positive energy made the process lighter. She’s a rare creative mind and an asset to any team.

Oğulcan Özdemir

Product Marketing Manager

@ DSALTA

Working with Gaozong was an absolute pleasure! She played a key role in designing new product features, improving our platform’s user experience, and creating engaging visuals for reports and social media infographics.

Her creativity also elevated our blog covers and website visuals. Gaozong’s energy, positivity, and passion made every project more enjoyable. I’m really glad I had the chance to work with her!

Kai Tran

Co-Founder/Product Designer

@ Sprintfolio

I’m thrilled to recommend Gaozong, who has been an instrumental team lead for our sprint with Ceptor Club. Gaozong’s deep interest in service design and her empathetic approach have been invaluable in guiding early career designers through the intricate world of RPG tabletop gaming. She created an exceptional onboarding presentation and provided extensive research resources, which greatly enhanced the designers’ understanding and engagement.

Additionally, Gaozong’s guest appearance on our livestream was a highlight, as she shared her knowledge and experience in a relatable and inspiring manner. Her unique blend of precision and creativity, honed through a decade in opticianry, shines through in her UX/UI work!

Kind words from people I've worked with

Cynthia Spitalny

Chief Marketing Officer

Former @ XP Health

Gaozong is an absolute breath of fresh air, with a truly dynamic skill set. She was incredible at understanding a customer journey and honing into various pieces of how to leverage/improve/optimize that experience.

Gaozong worked directly with me on a social impact project as well and was so wonderful as am ambassador to our org but more importantly with the children and communities we were serving. She has an acute business sense and yet brings wide depth and breadth of other skills beyond what you see on her resume. A true gem to have in anyone's org!

Umutkağan Durğut

Head Product Designer

@ DSALTA

Working with Gaozong is genuinely inspiring. Her hunger to learn, limitless curiosity, and ability to think far outside the usual norms of our industry consistently opens up new creative directions for our projects. She approaches design without fear or hesitation.


Gaozong is someone who’s ready to outwork anyone to prove herself, but what makes this even more impactful is how deeply this drive is rooted in her desire to grow. Her storytelling sensibility and user-focused creative thinking are the qualities I admire most.


On top of all that, even in tough moments where we felt stuck, her positive energy made the process lighter. She’s a rare creative mind and an asset to any team.

Oğulcan Özdemir

Product Marketing Manager

@ DSALTA

Working with Gaozong was an absolute pleasure! She played a key role in designing new product features, improving our platform’s user experience, and creating engaging visuals for reports and social media infographics.


Her creativity also elevated our blog covers and website visuals. Gaozong’s energy, positivity, and passion made every project more enjoyable. I’m really glad I had the chance to work with her!

Kai Tran

Co-Founder/Product Designer

@ Sprintfolio

I’m thrilled to recommend Gaozong, who has been an instrumental team lead for our sprint with Ceptor Club. Gaozong’s deep interest in service design and her empathetic approach have been invaluable in guiding early career designers through the intricate world of RPG tabletop gaming. She created an exceptional onboarding presentation and provided extensive research resources, which greatly enhanced the designers’ understanding and engagement.


Additionally, Gaozong’s guest appearance on our livestream was a highlight, as she shared her knowledge and experience in a relatable and inspiring manner. Her unique blend of precision and creativity, honed through a decade in opticianry, shines through in her UX/UI work!

Let's work together.

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Let's work together.

Work

About Me

Message me

Let's work together.

Work

About Me

Message me